The Plusssz® brand is heading for success in a new version.
It’s not about meeting the customer’s needs. It’s about surprising them with something they never expected to need, and when they get it, they can’t imagine life without it – once said the Product Manager of the Plusssz brand. Or maybe it was Steve Jobs? Who knows.
These words resonate very bluntly, especially in today’s reality, which is changing so dynamically. It’s no longer enough to be one step ahead of the competition, but rather to pat them on the back with one more lap in reserve.
With such an idea guiding BU POLSKI LEK has enriched its portfolio of the iconic Plusssz brand with two new products in a surprising version.
Why?
It’s not about meeting the customer’s needs. It’s about surprising them with something they never expected to need, and when they get it, they can’t imagine life without it – once said the Product Manager of the Plusssz brand. Or maybe it was Steve Jobs? Who knows.
These words resonate very strongly, especially in today’s reality, which is changing so dynamically. It is no longer enough to be one step ahead of the competition, but rather to pat them on the back with one more lap in reserve.
With such a guiding idea, BU POLSKI LEK has enriched its portfolio of the iconic Plusssz brand with two new products in a surprising version.
How?
As simply as possible! Offering under the flagship brand, a product that is:
- convenient – because it can be taken anywhere in the form of a handy can;
- liked – because it is the valued Plusssz brand, only in a new version;
- tasty, but at the same time providing essential ingredients and low-calorie – because it does not contain sugar, apart from that which occurs naturally. It is also significant that aluminum cans can be recycled, which is invaluable for the good of our planet.
What does this mean?
Something that Plusssz brand customers have not seen yet – two bestselling products in the form of a delicious, carbonated drink in a can: ACTIVE CONCENTRATION COMPLEX DRINK and ELECTROLYTES HYDRATION COMPLEX DRINK. Each of them is unique and responds to different needs of our body.
Plusssz Active Concentration Complex Drink
Plusssz Active Concentration Complex Drink offers a set of vitamins that has an effect that reduces the feeling of fatigue. In this way, it supports psychological functions that improve focus and concentration.
Plusssz Electrolytes Hydration Complex Drink
In turn, Plusssz Electrolytes Hydration Complex Drink takes care of the body’s hydration, taking care of the proper functioning of muscles and maintaining the correct electrolyte balance. Proper hydration is important, so remember that you should hydrate all year round – especially during the holiday season and long journeys in the car or by plane.
We have the right people, resources, desire and enthusiasm to introduce something like this. And above all, we have a strong brand with huge potential to shake things up on the market. Because if not us, then who? – said the Product Manager of the Plusssz BU Polski Lek brand. Or maybe it was Mrozu? Who knows.
WITH ORIGINAL PLUSSSZ YOU ARE ALWAYS 100%
A balanced diet and a healthy lifestyle are important for maintaining health.